Skip to content

Ada Chen Rekhi

Phil Knight’s Shoe Dog and the slippery slope of founder ethics

    Thanks to all of the end of year book lists, my current reading list is swelling with newfound gems and Shoe Dog is one of my new favorites. I devoured it in a single day.

    Shoe Dog is the memoir of Phil Knight, founder and CEO of Nike and details the company from its early start through their 1980 IPO. There are several good reviews of the overall book (here, here, and here), but it surprises me that so few have discussed the ethical quandaries that Knight faces as he builds Nike.Read More »Phil Knight’s Shoe Dog and the slippery slope of founder ethics

    Anatomy of a Marketing Organization

      One of the areas I often advise startups on are questions around how to structure a marketing organization or make their initial marketing hires. I noticed there isn’t a lot of information out there about the different types of marketers, so I wanted to share some of the key functions that make up a marketing organization and thoughts on how to build and structure your team.Read More »Anatomy of a Marketing Organization

      Uncovering the secrets of happiness

        The holidays are one of my favorite times of year. As the sparkling lights and decorations go up, the holidays are a reminder and invitation to reflect, spend time with loved ones, and take stock on the learnings from the prior year. I thought this would be an ideal time to post a reflection on building and sustaining happiness in life. During my sabbatical over the last 4 months I prioritized sustainable health and happiness because it’s one of the areas that often gets shortchanged due to lack of time and too many things going on.Read More »Uncovering the secrets of happiness

        What Is Product Marketing?

          The role of product marketing in technology companies is a fascinating topic in part because it is so poorly defined and inconsistent. I’ve managed product marketing now at LinkedIn, SurveyMonkey and various early-stage startups and in each case the expectations for the role were different from team to team and company to company. It’s a chameleon role that is often defined by circumstance, such as the first hire of a marketer to support the product development teams. Often, this first hire creates a precedent on product marketing’s role and contribution within the organization which results in wildly different roles from company to company. What then do product marketers do?

          Read More »What Is Product Marketing?

          When Does Paid Acquisition Work for SaaS Startups?

            A quick repost of my guest post for Andrew Chen’s blog yesterday.

            Introduction

            After recently moving on from adventures building a consumer gaming portal at Mochi Media (acquired last year for $80 MM), I’m now working on a new startup called Connected, which is a SaaS contact management solution for professionals. I decided to blog some of my thoughts based on my experience thus far with deciding on the right user acquisition channels to focus on.

            Read More »When Does Paid Acquisition Work for SaaS Startups?

            My new startup Connected is contact management without the work

              A new project I’ve been so heads down working at my new startup that I’ve neglected to update my blog. Sorry guys! A few months ago, I left Mochi Media and the world of games to start a new adventure with Connected, which provides contact management without the work. It automatically pulls in contact information from across your email, calendar and social networks and gives you the tools to proactively manage your network. Why Connected? Because relationships are important One of the key reasons for my original decision to join Mochi Media was because I just liked the founder and team,… Read More »My new startup Connected is contact management without the work