✨I’m an executive coach✨
Exciting news to share— I’ve started a part-time exec coaching practice for founders and executives looking to scale themselves as they scale their teams. 🚀Read More »✨I’m an executive coach✨
Exciting news to share— I’ve started a part-time exec coaching practice for founders and executives looking to scale themselves as they scale their teams. 🚀Read More »✨I’m an executive coach✨
Inspired by a recent conversation that reminded me of Ben Horowitz’s Good Product Manager/Bad Product Manager post, I wanted to share a cleaned up version of a similar talk I prepped for a subset of my team at SurveyMonkey on what a world class marketer looks like.Read More »Good Marketer / Bad Marketer
Inquiring minds want to know… What is the average free to paid conversion rate from a free trial or freemium? What is a “good” conversion rate from free trial to paid?Read More »Freemium and Free Trial Conversion Benchmarks
Just about every startup has to cross this bridge at some point: making their first marketing hire. I often get asked about this topic and after several conversations, I was inspired to put together a guide on how to scope, evaluate and hire a strong first marketer for your team.Read More »How to Make Your First Marketing Hire
Thanks to all of the end of year book lists, my current reading list is swelling with newfound gems and Shoe Dog is one of my new favorites. I devoured it in a single day.
Shoe Dog is the memoir of Phil Knight, founder and CEO of Nike and details the company from its early start through their 1980 IPO. There are several good reviews of the overall book (here, here, and here), but it surprises me that so few have discussed the ethical quandaries that Knight faces as he builds Nike.Read More »Phil Knight’s Shoe Dog and the slippery slope of founder ethics
One of the areas I often advise startups on are questions around how to structure a marketing organization or make their initial marketing hires. I noticed there isn’t a lot of information out there about the different types of marketers, so I wanted to share some of the key functions that make up a marketing organization and thoughts on how to build and structure your team.Read More »Anatomy of a Marketing Organization
The holidays are one of my favorite times of year. As the sparkling lights and decorations go up, the holidays are a reminder and invitation to reflect, spend time with loved ones, and take stock on the learnings from the prior year. I thought this would be an ideal time to post a reflection on building and sustaining happiness in life. During my sabbatical over the last 4 months I prioritized sustainable health and happiness because it’s one of the areas that often gets shortchanged due to lack of time and too many things going on.Read More »Uncovering the secrets of happiness
Brand is a hot topic for tech companies lately. It’s unsurprising, because tech companies are currently dominating the top brand charts. In the 2016 Interbrand survey, technology companies occupy fully half of the top 24 global brands with Apple and Google 1st and 2nd, and Facebook and Amazon the top growing brands in their report.Read More »Three keys to building a strong technology brand
Product and marketing are key players in ensuring the success of a product. However, often these two functions struggle to work effectively together.Read More »Building Effective Marketing + Product Partnership
The role of product marketing in technology companies is a fascinating topic in part because it is so poorly defined and inconsistent. I’ve managed product marketing now at LinkedIn, SurveyMonkey and various early-stage startups and in each case the expectations for the role were different from team to team and company to company. It’s a chameleon role that is often defined by circumstance, such as the first hire of a marketer to support the product development teams. Often, this first hire creates a precedent on product marketing’s role and contribution within the organization which results in wildly different roles from company to company. What then do product marketers do?